Resumo

QUINTAS FROUFE, Natalia. Advertising as the Cause for Goggle's Defeat in the ''Right to be Forgotten'' Ruling. anagramas rumbos sentidos comun. [online]. 2014, vol.13, n.25, pp.95-106. ISSN 1692-2522.

This article proposes a critical reflection on the case of the Spanish internet user Mario Costeja in his fight against Google search engine. Mario Costeja exercised his right of opposition to the handling of his personal data against Google Spain, S. L., Google Inc. and La Vanguardia Ediciones S.L. The rejection of both companies against his petition resulted in a claim before ''Agencia Española de Protección de Datos'' that ended up in the European Court of Justice. This article describes all the process and collects all voices involved in the trial, with the purpose of offering a reflexive construction of a pioneer judgment binding upon all the member States of the European Union.

Palavras-chave : Advertising; right to be forgotten; internet; personal data; search engine.

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