Resumen

CASTILLO MURILLEJO, Norma Constanza. Use of Advertising for the Exploitation and Young Sexual Slavery in Latin America. anagramas rumbos sentidos comun. [online]. 2015, vol.13, n.26, pp.57-80. ISSN 1692-2522.

This article presents an interpretative analysis of the results of the investigations carried out from the organizations of civil society, the State and the academy in Mexico, Argentina, Bolivia, and Colombia, whose object of study has been notices with and without sexual content used to attract young people to the exploitation and trafficking. It shows answers to basic questions from the functionalist models, and structuralism critic of social communication, such as: What is the relationship between classified ads and sexual slavery? Who use and what is the purpose of using classified ads with and without sexual content? Where is the source of this type of investigations and what is the reason for carrying them out? What type of analysis methodologies are used to make the interpretation of this phenomenon? What results have been obtained? What are the challenges those investigations impose on us? This article offers a characterization of the modus operandi or the way how it behaves capturing youngsters through mass, alternative, and informal media in pro of the prevention to vulnerable victims. In the same way, it makes strategies developed by each of the agents that act against trafficking in persons available.

Palabras clave : classified ads with sexual content; press; sexual slavery; mass media and sexual slavery; use of mass media.

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