Resumen

RIOS CORTES, Bibiana Paola. Beyond the Format. A Virtual Multimedia Library as a Cultural Entrepreneurship Proposal for Emerging Creators. anagramas rumbos sentidos comun. [online]. 2015, vol.13, n.26, pp.81-94. ISSN 1692-2522.

This article explores the theoretical approaches to the culture as concept, its links with globalization, and the cultural entrepreneurship development in countries like Colombia. From the cultural entrepreneurship perspective, the definitions related to theoretical propositions to the potential applications based on the use of media and communication technologies are considered. A virtual multimedia library is the outcome of these relationships; the products in the design, advertising and marketing areas by students is the main supply to build a digital repository, a platform for exposition, spreading and cultural entrepreneurship for emerging artists in the near future that also make memory around communication possible to be constructed.

Palabras clave : Cultural entrepreneurship; Multimedia library; Globalization; Capitalism mediological.

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