Abstract

GONZALEZ BERNAL, Manuel Ignacio  and  RONCALLO-DOW, Sergio. Toward a Comprehension of Television Audiences Transnational Nature: Imaginaries, Desterritorialization, Hybridation, Globalization. anagramas rumbos sentidos comun. [online]. 2015, vol.13, n.26, pp.137-158. ISSN 1692-2522.

This text proposes a second thought to television audience transnational nature assuming that this exceeds a specific circumstance of migrants and that due to economy globalization of communication it installs on the nature of communication processes. In the first part, .a conceptualization of what is transnational applied to audiences will be proposed, and in the second part, the argument that this transnational character has been originated in the development and massification of digital technology and the processes of economy globalization which have allowed the consolidation of media translational corporations is developed. In this sense, transnationality of audiences exceeds specific circumstances linked to migrations and is installed on the nature of communication developed in society.

Keywords : Audiences; Television; Imaginaries; desterritorialization; hybridation; globalization.

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