Abstract

BERRIO MENESES, Carlos Mario. Let's Go to the Mall! Consumption and Visualization of Fear in Contemporaneous Medellín. anagramas rumbos sentidos comun. [online]. 2015, vol.13, n.26, pp.159-178. ISSN 1692-2522.

This article explores how the combination of two factors: fear and consumer's society have become one of the key growth drivers of shopping mall in Colombia and especially in Medellin. In these places, the consumption of products and services is encouraged and at the same time, consumers are invited to escape from the inherent dangers of living in a contemporary city.

Keywords : Shopping mall; Medellin; Fear; Consumption; Advertising.

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