Abstract

SUING, Abel; GONZALEZ, Verónica  and  AGUADED, Ignacio. Genres and formats for digital television. Analysis in the andean countries. anagramas rumbos sentidos comun. [online]. 2015, vol.14, n.27, pp.29-47. ISSN 1692-2522.

The purpose of the research is to analyze the current television formats in the transition to digital terrestrial television in the Andean countries, and to identify alternatives for the local television. The research is justified in view of the analog blackout that will occur between 2018 and 2020. The methodology is both qualitative and quantitative; the instruments are content analyses and semi-structured interviews. The results allow concluding that the local production contents are linked to current events. The elements that influence the creation of contents are related to factors of identity, economic resources, human talent and narratives. The hybridization of formats promoting culture is an option for the local stations.

Keywords : Digital television; local television; audiovisual formats; cultural identity; television genres.

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