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Anagramas -Rumbos y sentidos de la comunicación-

Print version ISSN 1692-2522

Abstract

GOMEZ NIETO, Begoña  and  MARTINEZ DOMINGUEZ, Rocío. Ethical Values in Corporative Social Responsibility. anagramas rumbos sentidos comun. [online]. 2016, vol.14, n.28, pp.33-49. ISSN 1692-2522.

The significance of corporate social responsibility (CSR) or company socially person in charge (SRC) has happened of being an abstract concept and understood evil, to be a surname that gives prestige to the companies that decide to adopt it. The companies have adopted and adapted this conception with the aim to continue enriching itself with his managerial activities, but possessing a perfect argument to sell before an every time better company educated in social and environmental topics: to be socially responsible or, which is the same, good thing with the most next environment that him makes a detour and in the one that grows. It is possible to affirm that a company is socially responsible when his model of action promotes the development of transparent practices in the internal and external forum of the company, frame of action that not only limits itself to the area of comfort of the organization but to one to be able to do ethically. The corporate codes of ethics must be accessible and communicated correctly before all the public ones of a company. The aim of this study centres on analyzing the existing relation between the Ethics and the RSC, since both must be inseparable, in the construction of the transverse axis that crosses the strategy organizational. There develops a methodology of qualitative type, justified by the conceptual - theoretical approach from the social, cultural and economic point of view of the topic object of study.

Keywords : Ethics; Corporate Social Responsibility; Competitiveness; Social value; Responsible competitiveness.

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