Abstract

MERINO ARRIBAS, Adoración  and  REPISO CABALLERO, Rafael. Colombian advertising agencies as domestic and international marketing agents. anagramas rumbos sentidos comun. [online]. 2016, vol.14, n.28, pp.51-66. ISSN 1692-2522.

This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international festivals and the brands that these commercials represent according to the data collected by UNIR Ranking of Latin-American Advertising (2012-2013). The results show that, on the one hand, these companies are domestic and international marketing agents, and, on the other hand, the largest number of awarded commercials are those related to national resources and topics.

Keywords : transnational corporations; globalization; advertising agencies; festival of advertising festival; Colombia.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )