Abstract

VALENCIA-CALERO, Victoria E.  and  HERNANDEZ ORTIZ, Juan Camilo. Audiovisual, Educommunicational and Recreational Strategies for Social Transformation and Creation of Communitary Bonds. anagramas rumbos sentidos comun. [online]. 2020, vol.19, n.37, pp.167-189.  Epub Sep 30, 2020. ISSN 1692-2522.  https://doi.org/10.22395/angr.v19n37a9.

This article retakes the concept of community expressive audiovisual works (CEAW) and its close relation with recreation. This study is based on some results of a research project. Its goal is to make evident the importance of developing educommunicational processes in the short and mid-term in which not only audiovisual languages are involved, but also other types of ludic and creative forms of expression. The project had a qualitative research method based on deep observation and dense description of classical ethnography, as well as audiovisual and virtual ethnography. The main findings, from the perspective of communication-based on mediations, is that the CEAW have their place in the center of communities, in the uses, the relations, and the bonds that are created within the communication processes. Besides working as social mediations in the sense proposed by Martín-Barbero (1991), they are shaped by semiotic mediations or ludic and creative languages (Mesa, 2004). In conclusion, it is considered that the CEAW create social transformation possibilities because they develop processes that transcend movies, recognize the social and historical aspects, strengthen the collective identity and make possible a fluid relation between subjects and contexts.

Keywords : communication; education; communication processes; cultural communication; cultural education; social and cultural action; communication media; information media; visual arts.

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