Resumo

VASQUEZ SANTAMARIA, Jorge Eduardo. Trademark Right deployment. Opin. jurid. [online]. 2007, vol.6, n.12, pp. 123-137. ISSN 1692-2530.

Dynamics of growing commercial activity has promoted governmental regulation to some spheres of such dynamics in both internal markets and external markets. Through international norms released in both multinational integration schemes and each country's own type of government, it is intended to regulate action fields, limits, and situations that owners of traded items have on different commercial activities. Deployment of trademark right then becomes an express disposition to regulate national and international commerce, to protect businesses, and to provide juridical security to commercial relations.

Palavras-chave : Brand; deployment; globalization; market; commerce; limit.