Resumen

GONZALEZ CALDERON, Carlos Alberto. Fare strategies and awareness to drivers through "pico y placa" measure for not using private vehicles in Medellín, Colombia. Rev. ing. univ. Medellin [online]. 2009, vol.8, n.14, pp.95-110. ISSN 1692-3324.

A survey was conducted for analyzing "pico and placa" measure in Medellin city, using Stated Preference Methods which involve a range of techniques dealing with creation of individual responses about preferences in several transportation means. Laureles neighborhood was the area chosen for conducting the DPM study, since it is one of the areas having the biggest amount of vehicles in the city, so it makes a big contribution to general traffic congestion. It was found that private drivers are not in agreement with "pico y placa" measure, but chaotic traffic in the city is improved with its application. They would rather prefer to share a vehicle with other person (48%) since a private vehicle is a much more comfortable transportation mean. Then they would choose buses (37%), since it is a good service, but lack of safety is a negative factor. 9% would travel to their place of destination in a taxi, since it is a comfortable and safe means; and remaining 6% would use either taxi or metro, though it involves a mandatory transfer when destination is a long distance away.

Palabras clave : "pico y placa" measure; modeling; stated preferences.

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