Resumo

TARAZONA BERMUDEZ, Giovanny; MEDINA GARCIA, Víctor Hugo  e  GIRALDO, Lylliana. IMPLEMENTATION MODELS OF ELECTRONIC COMMERCE SOLUTIONS. Rev. ing. univ. Medellín [online]. 2013, vol.12, n.23, pp.131-143. ISSN 1692-3324.

The boom of electronic commerce in the global industry and its impact on the organizational structure has led to the development of several information technology solutions in parallel with traditional commerce. Involvement in electronic commerce requires the evaluation of initial conditions in a company in order to succeed. With the purpose of reducing failures which imply unplanned investments in technology, this reflection article shows a model to evaluate critical aspects at the time of implementing an electronic commerce solution. The proposal has an integral approach supported by useful diagnostic qualitative and quantitative instruments.

Palavras-chave : Electronic commerce; business strategy; web analytics; ERP; Web 2.0.

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