Abstract

RINCON QUINTERO, Yanyn. Corporative Communication, Publics Relations and Logistics in Dynamics Organizational. Encuentros [online]. 2014, vol.12, n.1, pp.47-58. ISSN 1692-5858.

The research is to analyze the links between corporate communication, public relations and logistics in the context of organizational dynamics; Reflection as a preliminary draft audit communication research as a tool for management control, which is required to define the organizational dynamics; establish the elements that support the corporate communications; identify key aspects of organizational logistics; establish the fundamentals of public relations within organizations; and determine the links between the functions of corporate communication; public relations and logistics. The methodology was exploratory, descriptive, documentary, descriptive in order to specify the binding aspects of the vital functions of the organization (Corporate Communications, Public Relations, and Logistics) through direct observation, based on review and analysis of documents and postulates theorists. The fragility imperative interaction between these in the organizational context fostering integration, correspondence and mediation of organizational public, reassessing the communication model to excellence in pursuit of information to enable the audit as part of the processes of communication management to drive better service and sustainable organizational development.

Keywords : Dynamics Organizational; Logistics; Publics Relations; Corporative Communication; Productivity.

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