Resumen

MALLUK MARENCO, Ana Lorena  y  D´LUYZ SANCHEZ, Carlos Arturo. Evaluation of the Program Reciclando Ando in educational institutions and vulnerable communities of Montería-Colombia, under the University Social Responsibility. Study Case. Encuentros [online]. 2018, vol.16, n.1, pp.46-63. ISSN 1692-5858.  https://doi.org/10.15665/.v16i01.903.

The objective of this article is to establish the incidence of Reciclando Ando as social outreach initiative led by the Social-Journalism Program Communication from the Universidad Pontificia Bolivariana Montería -UPBthrough a qualitative evaluation research and design field, no experimental -transversal. The sample was consisted of 19 managers, 15 winners and three actors/ participating organizations. The study was conducted in 3 phases: policy of social projection and characterization of Reciclando Ando, process evaluation from the perspective of managers and process evaluation from the appreciation of the beneficiaries.

Palabras clave : Intervention; Evaluation; Social projection; Reciclando Ando.

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