Abstract

VILLA GONZALEZ DEL PINO, Eulalia María; PONS MURGUIA, Ramón Ángel  and  BERMUDEZ VILLA, Yanko. Strategic Alignment and Quality of Management in Universities. Prospect. [online]. 2014, vol.12, n.1, pp.21-29. ISSN 1692-8261.  https://doi.org/10.15665/rp.v12i1.147.

Strategic Alignment is a challenge for current university management. However, its application had not considered process management and continuous improvement approaches that are required to accomplish strategic quality goals. This is a complex task because there are several ways for Strategic Alignment implementation. Process approach is a novelty in this concern. This work is aimed to show a procedure to achieve the Strategic Alignment between Process Management and current strategies at universities by means of Management Control, based on a Continuous Improvement approach. Its application by means of a case study is also shown.

Keywords : Strategic Alignment; Management Control; Continuous Improvement; Process Management; Quality Management.

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