Resumen

BLAZQUEZ MANZANO, Alberto. Marketing product "sports tourism". Dimens.empres. [online]. 2014, vol.12, n.2, pp.46-58. ISSN 1692-8563.

This paper examines the literature on sports tourism and the characteristics of this type of customer service. Based on secondary sources and once analyzed the characteristics of this demand, the development of marketing strategies for this product is proposed, and the foreseeable future trends for the tourism sector.

Palabras clave : Sport tourism; marketing; strategies; trend.

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