Abstract

MAIA DE VASCONCELOS, César Ricardo  and  MOREIRA DOURADO, Cristiano Júlio. ENTERPRISE CULTURE AND MANAGERS’ MOTIVATION IN A TEXTILE INDUSTRY. Dimens.empres. [online]. 2018, vol.16, n.1, pp.147-163. ISSN 1692-8563.  https://doi.org/10.15665/dem.v16i1.1496.

This article aims at analyzing the organizational culture in a major textile industry from Brazil and tends to study the way through which this structure can become a motivational tool for the decision makers. From a qualitative research, this investigation is characterized as a case study, whose data were collected through interviews composed of predefined questions and which were applied in writing and in an articulated way. The technique used in the interview was that of focus group, and the collected data were analyzed through text transcription, voice recording and the establishment of an analytical matrix. The results showed the existence of an integrated and shared organizational culture, besides being a motivational tool relevant to the actions of the decision makers’ intermediate managers.

Keywords : Organizational Culture; Motivation; Organizational Performance; Focus Group; Case Study.

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