Abstract

LOPEZ MORALES, José Satsumi et al. INTERNATIONALIZATION IN THE MISSION AND VISION OF THE MAIN MEXICAN COMPANIES. Dimens.empres. [online]. 2018, vol.16, n.1, pp.165-181. ISSN 1692-8563.  https://doi.org/10.15665/dem.v16i1.1493.

The main aim of this paper is to analyze the presence of the internationalization in the mission and vision of the main Mexicancompanies.To reach this aim was analyzed the mission and vision of the 500 biggest firm sin Mexico, included in the ranking “Las 500 Mayores Empresas de México” of Expansion magazine. For this analysis was used aqualitative technique of content analysis.The main results indicate that in the case of the mission, the States with a main percentage of presence was Veracruz (100%) and Baja California Sur (50%), and in the case of the vision the States with major percentages of presences are Hidalgo (100%) and Baja California Sur (50%). Likewise, the States with a major number of firms are Mexico City (151) and Nuevo León (51). The firms of these States got percentages of presence of 20% and 22%respectively.

Keywords : Mission; Vision; Strategy; Internationalization.

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