Resumo

HERNANDEZ, Cristian Germán. PROSPECTIVE STRATEGIC PLANNING: MACTOR AND SMIC METHODS. Dimens.empres. [online]. 2020, vol.18, n.1, pp.170-175. ISSN 1692-8563.  https://doi.org/10.15665/dem.v18i(1).2127.

The authors, Quinteros & Hamann (2017) present some topics on strategic planning and prospective throughout the text. Throughout its chapters a referential framework is presented, the instructions for applying the MACTOR and SMIC methods, the modeling of macro environments and individualized organizations, the process of prospective analysis in social or organizational spectra and the implementation of prospective analysis as a plan of business of a company. Also attached is an annex with formats to develop data collection tools that facilitate the achievement of a study based on the French prospective school.

Palavras-chave : planning; prospective; administration; MACTOR; SMIC.

        · resumo em Português | Espanhol     · texto em Espanhol     · Espanhol ( pdf )