Abstract

LONDONO, Carlos Felipe  and  ACOSTA, Nora Elena. GRUPO EMPRESARIAL ANTIOQUEÑO 1978-2002 ANÁLISIS DEL MODELO EMPRESARIAL. Rev.EIA.Esc.Ing.Antioq [online]. 2004, n.2, pp.41-52. ISSN 1794-1237.

As we had discussed in the article "Grupo Empresarial Antioqueño. Evolución de políticas y estrategias, 1978-2002", published in the first edition of the magazine Revista EIA, the analysis of the policies and strategies of the GEA should conclude in a model that allows considering and structuring the future of the Group, in accordance with the changes that the country and the world are undertaking. In this occasion we are presenting a SWOT analysis of the GEA historical model, called "Modelo de Enroque", which proposes a new government plan that will efficiently response to the changing world circumstances.

Keywords : GEA (abbr Grupo Empresarial Antioqueño); enterprise group; models; holdings.

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