Abstract

OROZCO MACIAS, Andrés Fernando  and  MADRID GARCES, José. An approach to populism as a tool for the analysis of mandates and political campaigns in Colombia. Hallazgos [online]. 2024, vol.21, n.41, pp.123-159.  Epub Jan 30, 2024. ISSN 1794-3841.  https://doi.org/10.15332/2422409x.9557.

Objective: Analyze how, based on the identification of a fragile academic definition of the concept of populism, in the field of Latin America and especially in Colombia, an analytical-conceptual process is developed, regarding what are the definitions and applications of the concepts in political reality. Methods: The article proposes, through a methodological-experimental model, the possibility of deepening concepts that allow explaining and identifying populist actions or discourses in the Colombian context. Results: It was found that in many of the investigations an attempt is made to define the concept based on the different events in the political history of the countries under analysis, and above all, from the politicians in whom populism is suspected based on their speeches; Consequently, in the application of the experimental methodology of this research, authors such as Zanatta (2013) and Rosanvallon (2020) were taken, in which conceptual categories are identified such as: populism as a community axis, populism as centrality and security, populism as encompassing a large majority with a margin of small minorities that constitute the enemies, in turn some subcategories of political emotions emerged that guarantee these first ones, among them emotions of position, emotions of action and emotions of intellection, all six connected respectively. Conclusions: The development of concepts that contribute to the explanation of the populist phenomenon in electoral campaigns is key to understanding the edges of political culture and the new socio- political orders in electoral processes.

Keywords : populism; people; political discourse; political campaigns; political emotions; Colombia.

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