Abstract

GAVIRIA CUARTAS, César Augusto; ARIAS, Wilfer León  and  HUERTAS, Pablo Andrés. Discussion groups: a conversational method to understand radio audiences. Rev. Lasallista Investig. [online]. 2014, vol.11, n.2, pp.89-98. ISSN 1794-4449.

A theoretical justification of discussion groups is made, as it is the method chosen to make research about radio audiences in the north and the center of Medellín between 2011 and 2013. Basically, some reflections of Jesús Ibañez about the potential of discussion groups in social sciences are re-taken, along with the ideas of Hans-Georg Gadamer about the conversation as a main element to understand social realities and about the phenomenological character of discussion groups.

Keywords : Radio audiences; conversation; comprehensive research; qualitative method.

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