SciELO - Scientific Electronic Library Online

vol.12 issue2Public image and safety in urban young people in Colombia: The Montería´s caseThe student´s role in the educative environments mediated by IT author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google


Revista Lasallista de Investigación

Print version ISSN 1794-4449


GARCIA GARCIA, Francisco  and  MARFIL CARMONA, Rafael. Solidarity and audiovisual education: The case of the Manos Unidas NGDO´s clips as a paradigm if committed public relations. Rev. Lasallista Investig. [online]. 2015, vol.12, n.2, pp.123-131. ISSN 1794-4449.

Non-Governmental Development Organizations (NGDOs) are focusing their actions, under divulgation terms, towards the search of an active inclusion of the citizens in general and of their audiences in particular. This invitation, besides of having an essential requisite of transparency and ethical commitment, is being based on boosting creativity as its center, facilitating some proposals that, being essentially educative, are turning themselves into very efficient tools for promotion and solidary advertising. It is the case of the Manos Unidas Clips Festival, an audiovisual creation contest that generates a great wealth of ideas from an interdisciplinary view, which goes from educommunication and audiovisual literacy to the view of a committed and solidary face of advertising and public relations.

Keywords : audiovisual education; media literacy; solidarity; short film; public relations; NGO; Manos Unidas.

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License