Resumen

GARCIA GARCIA, Francisco  y  MARFIL CARMONA, Rafael. Solidarity and audiovisual education: The case of the Manos Unidas NGDO´s clips as a paradigm if committed public relations. Rev. Lasallista Investig. [online]. 2015, vol.12, n.2, pp.123-131. ISSN 1794-4449.

Non-Governmental Development Organizations (NGDOs) are focusing their actions, under divulgation terms, towards the search of an active inclusion of the citizens in general and of their audiences in particular. This invitation, besides of having an essential requisite of transparency and ethical commitment, is being based on boosting creativity as its center, facilitating some proposals that, being essentially educative, are turning themselves into very efficient tools for promotion and solidary advertising. It is the case of the Manos Unidas Clips Festival, an audiovisual creation contest that generates a great wealth of ideas from an interdisciplinary view, which goes from educommunication and audiovisual literacy to the view of a committed and solidary face of advertising and public relations.

Palabras clave : audiovisual education; media literacy; solidarity; short film; public relations; NGO; Manos Unidas.

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