Introduction.

Business professionals trained at the university work at the executive level of companies. University training is relevant to the values and ethical behaviors expected of its graduates. The decisions of professionals can lead a company to act unethically.

Objective.

The study seeks to know, first, the ethical conception of university professors, followed by the attitude that professors assume towards the values promoted by the university.

Materials and methods.

A survey called Measurement of the attitudes and opinions of university professors towards Professional Ethics in Teaching and their role as transmitters of values, by García, Ferrández, Sales and Moliner (2006) was applied to 36 university professors

Results.

The study found that professional ethics in teaching is perceived as norms of correct behavior, which imply assuming values and role models.

Conclusion.

University professors assume that they must teach values to their students, without trying to influence them. For this, a specific preparation is necessary to ensure the transmission of values.

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