Abstract

ALVAREZ-HERNANDEZ, José Gerardo; LAVIN-VERASTEGUI, Jesús  and  PEDRAZA-MELO, Norma Angélica. Determining the factors of relational capital in supplier customer relationship in SMEs. Entramado [online]. 2016, vol.12, n.1, pp.38-40. ISSN 1900-3803.  https://doi.org/10.18041/entramado.2016v12n1.23134.

The objective of this research was to determine and analyze factors that characterize relational capital in the supplier customer interaction in small and medium enterprises in a specific region of Mexico. Based on the literature review, the prospects for analysis of relational capital variable in dealing with suppliers are identified. It was developed and applied a questionnaire to collect data on 258 small and medium enterprises (SME's) in northeastern Mexico. The exploratory factor analysis technique for the determination of the factors that better reflect the underlying structure of the study variables was used. Three important dimensions by which we can say that communication and engagement, integration and socialization are the factors that characterize the client relationship were obtained related to the SME's studied.

Keywords : Intellectual capital; relational capital; supply chain management; suppliers relationship management; SME's.

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