Abstract

AGUILERA-CASTRO, Adriana  and  VIRGEN-ORTIZ, Viviana. Model for developing strategies specific to sme business growth. Entramado [online]. 2016, vol.12, n.2, pp.30-40. ISSN 1900-3803.  https://doi.org/10.18041/entramado.2016v12n2.24204.

This paper will propose a model for formulating strategies that is aimed at business growth for small and medium sized enterprises (SMEs), and considers two complementary theoretical approaches: strategic planning and business growth. This article will provide SMEs with a methodological tool that enables them to adapt to external and internal factors that impacts them when formulating their growth strategies.

Keywords : Model; strategies formulation; business growth; SMEs.

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