Abstract

CONTRERAS-PACHECO, Orlando E.. Populism as a mechanism for business legitimation: the case of Venezuela's PDVSA. Rev. Cient. Gen. José María Córdova [online]. 2021, vol.19, n.33, pp.53-72.  Epub Aug 11, 2021. ISSN 1900-6586.  https://doi.org/10.21830/19006586.649.

This work illustrates the role of populism in defending transgressing state-owned companies, based on the case of Petróleos de Venezuela (PDVSA) and its relationship with the Venezuelan state during the self-titled era of '21st-century socialism.' To this end, a descriptive research design and systematization of data was performed on some socio-environmental transgressions by this company between 2010 and 2020. The results point to the continued use of inflammatory rhetoric, represented by anti-elitism, defense of popular sovereignty, and the consideration of homogeneous and virtuous citizenship. These findings suggest that populism can be used as a particular discursive behavior meant to defend the legitimacy of transgressing, subservient-to-power companies.

Keywords : crisis communication; crisis management; organizational legitimacy; populism; state-owned companies; Venezuela.

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