Resumo

VELEZ, M. A.; SANCHEZ, C. M.  e  FUQUEN, H. S.. Development of new operation and management processes, supported by organizational innovation and information technology tools for a company in the automotive sector. Entre Ciencia e Ingenieria [online]. 2020, vol.14, n.27, pp.29-34.  Epub 20-Mar-2021. ISSN 1909-8367.  https://doi.org/10.31908/19098367.0003.

The following article shows how the growing motorcycle market has created the need to innovate the business architecture of the assemblers and the distribution and commercialization networks, in order to obtain economies of scale and to improve productivity and competitiveness. The text provides a brief description of concepts relating to the digital business transformation methodology, as well as a description of its application in the technological and organizational development project in FANALCA S.A and the HONDA Motorcycles dealership network.

Palavras-chave : Enterprise architecture; digital business transformation; motorcycles..

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