Abstract

MERCADO COVO, TATIANA; VILORIA SEQUEDA, ANDRÉS  and  MERCADO COVO, LARITSA. Competitiveness of tourist resources: a proposal of indicators for its measurement in the colombian Caribbean region. rev. econ. Caribe [online]. 2019, n.24, pp.95-113. ISSN 2011-2106.  https://doi.org/10.14482/ecoca.24.338.986.

This study analyzes the resources and tourist attractions of two municipalities in the Colombian Caribbean, based on creation of an indicator called Tourism Resource Competitiveness Level (NCRT). For this, the most relevant variables in competitiveness were identified and validated, using the Hierarchical Analysis Process (AHP) and structural analysis using the Cross Impact Matrix (MICMAC). Low level of competitiveness was confirmed, with marked weaknesses in Innovation and Business Management. The Human Resources variable showed a higher level of independence with respect to the set of variables. The variables Location and Costs showed better relative performance in both municipalities.

Keywords : competitiveness; tourism resources; tourist destinations; indicators.

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