Abstract

WEISZ, Clara Betty. The social representation as a theoretical category and methodological strategy. CES Psicol [online]. 2017, vol.10, n.1, pp.99-108. ISSN 2011-3080.  https://doi.org/10.21615/cesp.10.1.7.

This article conducts a thematic revision of the social representation concept, both in theoretical category and methodological tool, implying that its heuristic potential allows studying in-depth the significance and sense, individuals have devoted to the action during daily life, which is the main purpose of the qualitative research methodology in Social Sciences. The validity and relevance of this category lead to articulate the different traditional theories by approaching the techniques related to the data construction and the development types that adopt the interpretation and analysis towards the Production of contextualized knowledge.

Keywords : Social Representation; Social Theory; Qualitative Research; Methodology.

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