Objective.

This article intends to show the importance of popular communication as an ethicalpolitical and innovative strategy in the professional practice of community social work.

Methodology.

The presentation was carried out in two stages: the first stage is considered from its conceptual and historical approach integrating categories such as work, communication, identity, alienation, awareness, and the urban popular. The second stage examines the relationship of popular communication with community work, for which the characteristics, contribution, particularities, and ways of social manifestation are described, evidencing the need that exists to integrate its theoretical-methodological components into the plans of study of professional training.

Results.

The way in which it can be used in the context of social struggles and in the counter-hegemonic offensive coming from urban popular areas is presented.

Conclusion.

Those two stages constitute essential aspects to understand popular communication as a scenario for the praxis of community social work.

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