Abstract

ACLE-MENA, Ramón Sebastián; SANTOS-DIAZ, Jessica Yazmín  and  HERRERA-LOPEZ, Beatriz. Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico. Revista Investig. Desarro. Innov. [online]. 2020, vol.10, n.2, pp.237-248.  Epub Jan 19, 2021. ISSN 2027-8306.  https://doi.org/10.19053/20278306.v10.n2.2020.10624.

This article seeks to determine the relationship of the traditional gastronomy as a tourist attraction of the city of Puebla, Mexico. This research was made under a mixed type: touristic and marketing approach with transversal and correlational analyses. The type of the general hypothesis was correlational; therefore, the traditional gastronomy strongly influences in Puebla City as a trigger for tourism. The information was obtained through a survey with 19 items rated with a 5-point Likert scale. The sampling was 383 tourists, those who visited typical food restaurants during Easter week of 2019. The results indicate that the quality and promotion variables have a high correlation while the infrastructure and meaning variables have a moderate correlation, being the attention and entertainment variable the only one presenting a low correlation. It was concluded that the traditional gastronomy is indeed a trigger of the touristic activity in Puebla City. Furthermore, to improve its impact, those in charge of this sector should improve the related aspects with attention and entertainment to achieve a better experience for the visitors.

Keywords : tourist atracttion; traditional food; ethnic products; Puebla.

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