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Suma de Negocios
versión impresa ISSN 2215-910Xversión On-line ISSN 2027-5692
Resumen
DUQUE OLIVA, Edison Jair y CARVAJAL PRIETO, Lina Astrid. Organizational identity and its influence on image: A theoretical reflection. suma neg. [online]. 2015, vol.6, n.13, pp.114-123. ISSN 2215-910X. https://doi.org/10.1016/j.sumneg.2015.08.011.
This study includes a conceptual analysis of organizational identity and image from the early sixties to the last decade. It is found that both the image and identity have been sufficiently discussed in the literature as contributing to the growth and development of organizations, if handled the right way, or destroy the company if it is not managed on solid foundations. Finally, a model that relates both concepts and establishes how identity affects the image of an organization is presented.
Palabras clave : Organizational identity; Corporate identity; Image; Marketing.