Abstract

SANCHEZ TORRES, Javier A.  and  ARROYO-CANADA, Francisco-Javier. Differences in the adoption of electronic commerce between countries. suma neg. [online]. 2016, vol.7, n.16, pp.141-150. ISSN 2215-910X.  https://doi.org/10.1016/j.sumneg.2016.02.008.

The aim of this paper is to examine the moderating effects in the adoption of e-commerce as the diffusion state in a country, emphasising the characteristics presented by each country according to the development of this commercial channel.

Secondary exploratory data analysis showed primary relationships of development of e-commerce adoption and variables used to describe it, such as social influence and expectations of effort.

Keywords : Adoption; e-Commerce Digital divide; Consumer behaviour Internet; Innovation.

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