Abstract

CRISTANCHO TRIANA, Gerson Jaquin et al. Key aspects of the business plan for entrepreneurship in the Colombian context. suma neg. [online]. 2021, vol.12, n.26, pp.41-51.  Epub Jan 29, 2021. ISSN 2215-910X.  https://doi.org/10.14349/sumneg/2021.v12.n26.a5.

Entrepreneurs require business plan models academically validate that allow the correct structuring of business ideas, therefore the aim of this paper is to determine the most relevant components should have to include in a business plan from the expertise and perception both academics and graduated community, that favor the establishment of nascent ventures. It was developed descriptive and correlational research, non-experimental, transversal with a quantitative approach, 440 surveys were answered by academics, university students, and professional graduated. The results indicate that the legal component is the most relevant because to the legal context concerning the creation of a company, followed by the financial module due to the implications in the protection of shareholders and the possible risks and obligations; It should be noted that for academics, the logistics component is more relevant, In contrast, graduate professionals consider the strategic, the sales and marketing components be more significant.

Keywords : business plan; entrepreneurship; value proposition; business idea; entrepreneur.

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