Abstract

RIVERA GODOY, JORGE ALBERTO  and  PADILLA OSPINA, ANA MILENA. DO THE MEDIA IN COLOMBIA ARE A VALUE-CREATING INDUSTRY?. Finanz. polit. econ. [online]. 2013, vol.5, n.2, pp.89-113. ISSN 2248-6046.

This article aims to examine whether the media sector in Colombia creates value. For that, an analysis of the financial performance for the period 2006-2011 is made using financial indicators that assess growth, efficiency, effectiveness, efficiency, economic value added, and market value added of this sector. It is found that this sector only creates value in one of the six years of study, showing a high dependence on the effectiveness with which the sector has managed administrative expenses and adjusting its capital structure in order to achieve a lower cost of capital.

Keywords : economic value added (EVA); market value added; media cluster in Colombia; financial indicators; efficacy; efficiency; effectiveness; financial performance.

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