In this issue, Innovar Journal proudly presents 11 articles grouped in seven different sections: 1) Colombian Research, 2) Management, International Finance and Globalization, 3) Marketing, 4) Business Ethics, 5) Innovations in Technology, 6) Business Sociology, and finally, 7) Teaching Cases.

In the first section, there are two articles: the first one approaches the problematic situation of incentives and restrictions, that researchers in management must deal with in Colombia, gathering aspects such as science and technology policies, the impositions of the Ministry of National Education on the different curriculums and the characteristics, both of each University and Management Schools, that ultimately generate a mixture whose nature needs to be examined carefully. The second article deals with the analysis of the problems experienced by small and medium enterprises (SME s), created in Colombia in 2011 and that have managed to internationalize its management.

The second section comprises an article entitled “Corporate Ownership Structure and Economic Growth”, whose main question stands: Is there a significant positive relationship between growth, investment, openness and the level of education existing in corporate ownership structures?

The next section consists of three papers. The first one shows that the adoption of a consumer-oriented philosophy, is not enough to achieve the development and positioning of a recognized competitive advantage in the market. The second article presents the existence of a significant relationship between the use of the Brand Name and the consumers’ ethnocentrism, using variables such as the age and sex of these. Finally, to end up this section, there is an article that started from a literature review on the concept of E- Services Quality and its relationship with the level of consumers’ satisfaction and e-loyalty.

Through the articles entitled “Corporate Social Responsibility Practices from the Human Management Functional Areas: Analysis Results In Four Companies from southwestern Colombia”, and the article “The practice of Corporate Social Responsibility. Case study in the tourism sector”, Innovar presents the Business Ethics section, intending to show two different applied researches in the Colombian business environment.

The following section contains a research that addresses the sensemaking processes of organizational identity and technological capabilities, that are considered as facilitators of innovation processes in New Technology based firms (NTBFs).

In the section for Sociology Business there is an applied research paper, which takes as its object of study the project “Every man is my brother” developed in Portugal, evaluating the factors responsible for the values attributed to the group of beneficiaries of the already mentioned project.

To finish with, this issue presents the teaching case “Toks Restaurants: Social Responsibility Strategies”, that analyzes in detail how social responsibility can be part of marketing strategies in this Mexican chain of restaurants.

GLORIA I. RODRÍGUEZ L. Ph. D.
Director and General Editor - INNOVAR
Full-time Associate Professor School of Administration and Public Accounting
Economic Sciences Faculty Universidad Nacional de Colombia, Bogotá campus