 Editorial |
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| Scientific articles |
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| | · Relations Estimate between Investment in Digital Media and financial Variables of Companies: a Colombian Overview
Novoa Hoyos, Amalia; Sabogal Salamanca, Mauricio; Vargas Walteros, Camilo
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| | · Exploration of Perceived Value Attributes in Mobile Telephone operators. Features and Relations
Ortegón Cortázar, Leonardo; Wilches Tamayo, Milton; Soledad Rojas, Nadia Andrea; Ayala, Deiby Alejandro
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| | · Exploration on Web Design and Architecture. Their Application in the Banking Sector from the Customers Perspective
Leyva Vallejo, Katherine; Alarcón Barrera, Lina; Ortegón Cortázar, Leonardo
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| | · Digital Marketing Strategies in the Promotion of the City Brand
Andrade Yejas, David Albeiro
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| | · An Exploratory Study on the Implementation Status of Knowledge Management Processes in Software Development Organizations in Colombia
Galvis-Lista, Ernesto Amaru; González-Zabala, Mayda Patricia; Sánchez-Torres, Jenny Marcela
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| | · Anamnesis project- development of a mobile and web application to manage a unified clinical history in Colombia
Cobo Campo, Luis Armando; Pérez-Uribe, Rafael Ignacio
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| | · ICT, an Effectiveness Factor in the Application of Digital Marketing to Retail Businesses
Prada Ospina, Ricardo
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| | · Methodological Research Learning to Build up a Semantic Differential Scale Supported by ICT Mediation
Carvajal Torres, Aldrin Antonio; De la Torre, F, Nohemy
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| Business cases |
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| | · Comercio electrónico y nivel de ventas en las MiPyMEs del sector comercio, industria y servicios de Ibagué
Sanabria Díaz, Vivian Lorena; Torres Ramírez, Luisa Alexandra; López Posada, Laura Marcela
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| Reviews |
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| | · Usted S.A.® Empleabilidad y marketing personal
TEMPLE, INES
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