Innovar - vol.32 issue86

Table of contents
Innovar vol.32 no.86 Bogotá Oct./Dec. 2022

Editorial

	· Marketing and Consumer Behavior during and amidst the Overcoming of a Pandemic ROJAS-BERRIO Ph. D., SANDRA PATRICIA; SÁNCHEZ-TORRES, JAVIER A.; ARROYO-CAÑADA Ph. D., FRANCISCO-JAVIER; MADRIGAL-MORENO Ph. D., FLOR · text in English \| Spanish · English ( pdf ) \| Spanish ( pdf )

Marketing

	· The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil Franco, Antonio Carlos; Silva Franco, Luciane · abstract in English \| Spanish \| Portuguese \| French · text in English · English ( pdf )

	· Factors Related to Quinoa Consumption in Peru during the COVID-19 Pandemic Higuchi, Angie; Maehara, Rocío; Sánchez-Pérez, Luz de los Ángeles · abstract in English \| Spanish \| Portuguese \| French · text in English · English ( pdf )

	· BEHAVIOR OF THE CONSUMERS OF CULTURAL ACTIVITIES AND CRAFTS BEFORE, DURING AND AFTER COVID-19 IN MEXICO Zamacona-Aboumrad, Guillermo A.; Barajas-Portas, Karla · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· FOOD PURCHASE AND CONSUMPTION HABITS DURING COVID-19 LOCKDOWNS IN BOGOTA Acevedo-Navas, Christian; Osorio-Romero, María Angelica · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· CHANGES IN THE DIGITAL MARKETING STRATEGY OF EXPORTING SMES IN COSTA RICA AS A RESULT OF THE COVID-19 PANDEMIC Jiménez Arias, María Laura; Arce Gutiérrez, Susan; Faith-Vargas, Margie · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Analyzing Academic Discourse Evolution on Consumer Behavior and COVID-19 Using Topic Modeling Bohorquez-Lopez, Victor W.; Gutiérrez-Leefmans, Manuela · abstract in English \| Spanish \| Portuguese \| French · text in English · English ( pdf )

	· Customer Value Co-creation Behavior in Times of COVID-19: The Case of the Mexican Food Service Delivery Ecosystem Figueroa Velázquez, Juan Gabriel; Zamora Ramos, Moisés Rubén; Zúñiga Espinosa, Norma Arely; Hernández Aranda, Irma · abstract in English \| Spanish \| Portuguese \| French · text in English · English ( pdf )

	· E-COMMERCE AND CONSUMER HABITS DURING THE COVID-19 PANDEMIC IN MEXICO Béjar-Tinoco, Víctor; Valenzo-Jiménez, Marco Alberto; Madrigal-Moreno, Flor; Madrigal-Moreno, Salvador; Montesinos-López, Osval A. · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· REGULATORY BELIEFS AND TRUST: ADAPTATION OF THE TECHNOLOGICAL ACCEPTANCE MODEL TO E-COMMERCE DURING THE COVID-19 PANDEMIC IN ECUADOR Bonisoli, Lorenzo; Castillo Leyva, Kerly Lisseth · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· INFLUENCE OF ETHICAL SALES ON THE RELATIONAL VARIABLES OF THE INDUSTRIAL CUSTOMER AMID COVID-19 Martín-Castejón, Pedro Juan; España, Murcia,; Gómez-Martínez, Alberto · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )