Editorial |
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| · Marketing and Consumer Behavior during and amidst the Overcoming of a Pandemic ROJAS-BERRIO Ph. D., SANDRA PATRICIA; SÁNCHEZ-TORRES, JAVIER A.; ARROYO-CAÑADA Ph. D., FRANCISCO-JAVIER; MADRIGAL-MORENO Ph. D., FLOR
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Marketing |
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| · The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil Franco, Antonio Carlos; Silva Franco, Luciane
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| · Factors Related to Quinoa Consumption in Peru during the COVID-19 Pandemic Higuchi, Angie; Maehara, Rocío; Sánchez-Pérez, Luz de los Ángeles
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| · BEHAVIOR OF THE CONSUMERS OF CULTURAL ACTIVITIES AND CRAFTS BEFORE, DURING AND AFTER COVID-19 IN MEXICO Zamacona-Aboumrad, Guillermo A.; Barajas-Portas, Karla
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| · FOOD PURCHASE AND CONSUMPTION HABITS DURING COVID-19 LOCKDOWNS IN BOGOTA Acevedo-Navas, Christian; Osorio-Romero, María Angelica
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| · CHANGES IN THE DIGITAL MARKETING STRATEGY OF EXPORTING SMES IN COSTA RICA AS A RESULT OF THE COVID-19 PANDEMIC Jiménez Arias, María Laura; Arce Gutiérrez, Susan; Faith-Vargas, Margie
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| · Analyzing Academic Discourse Evolution on Consumer Behavior and COVID-19 Using Topic Modeling Bohorquez-Lopez, Victor W.; Gutiérrez-Leefmans, Manuela
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| · Customer Value Co-creation Behavior in Times of COVID-19: The Case of the Mexican Food Service Delivery Ecosystem Figueroa Velázquez, Juan Gabriel; Zamora Ramos, Moisés Rubén; Zúñiga Espinosa, Norma Arely; Hernández Aranda, Irma
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| · E-COMMERCE AND CONSUMER HABITS DURING THE COVID-19 PANDEMIC IN MEXICO Béjar-Tinoco, Víctor; Valenzo-Jiménez, Marco Alberto; Madrigal-Moreno, Flor; Madrigal-Moreno, Salvador; Montesinos-López, Osval A.
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| · REGULATORY BELIEFS AND TRUST: ADAPTATION OF THE TECHNOLOGICAL ACCEPTANCE MODEL TO E-COMMERCE DURING THE COVID-19 PANDEMIC IN ECUADOR Bonisoli, Lorenzo; Castillo Leyva, Kerly Lisseth
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| · INFLUENCE OF ETHICAL SALES ON THE RELATIONAL VARIABLES OF THE INDUSTRIAL CUSTOMER AMID COVID-19 Martín-Castejón, Pedro Juan; España, Murcia,; Gómez-Martínez, Alberto
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