 Editorial |
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| | · Marketing Challenges since the Emergence of the COVID-19 Pandemic
ROJAS-BERRIO, SANDRA PATRICIA; SÁNCHEZ-TORRES, JAVIER A.; ARROYO-CAÑADA, FRANCISCO-JAVIER; MADRIGAL-MORENO, FLOR
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| Marketing |
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| | · PET KEEPERS' CONSUMPTION HABITS IN VALLE DE ABURRÁ, COLOMBIA, BEFORE, DURING AND AFTER COVID-19 MANDATORY ISOLATION
Sánchez-Alzate, James-Ariel
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| | · Higher Education Student Complaint Behavior in a Complex Service Ecosystem: A Value Co-creation Perspective
Zamora-Ramos, Moisés Rubén; Díaz-Méndez, Montserrat; Chamorro-Mera, Antonio
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| | · COVID Communications: Preferred Brand Tones for Consumers during Stressful Times
MacSween, Sara; Canziani, Bonnie
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| | · E-COMMERCE ADOPTION IN THE FRUIT AND VEGETABLE SECTOR: AN ANALYSIS IN PANDEMIC TIMES
Romero-Sánchez, Diego; Barrios, Dursun
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| | · Online Food Shopping: Determinants and Profile of Portuguese Buyers in the Pandemic Context
Gomes, Sofia; Lopes, João M.; Oliveira, José
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| | · Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
Leyva-Hernández, Sandra Nelly; González-Rosales, Virginia Margarita; Galván-Mendoza, Oscar; Toledo-López, Arcelia
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| | · Getting Past the Crisis: Marketing Communication of University Sustainability
Ramírez, Sergio Andrés Osuna; Sierra, Manuela Escobar
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| | · EVALUATION OF THE EFFECTS OF CONSUMER TRUST ON ELECTRONIC WORD-OF-MOUTH (E-WOM) IN E-COMMERCE STORES IN COLOMBIA
Hernández Diaz, Linda Rocio
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| | · INFLUENCE OF PROMOTIONAL PROFIT FRAMEWORKS ON THE PURCHASING DECISIONS OF DETERGENT CONSUMERS IN ONLINE STORES: AN EXPERIMENTAL CONTRIBUTION IN THE COVID-19 CHANNEL
Bermudez Sosa, Herbert Jair; Duque-Oliva, Edison Jair
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All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License
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