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Palabra Clave
Print version ISSN 0122-8285On-line version ISSN 2027-534X

 

Table of contents
Palabra Clave vol.17 no.4 Chia Oct./Dec. 2014

 Editorial
  
 ·  From the Media to Negotiations.: New Challenges in the (Post) Media Era
Arango Forero, Germán

        · text in Spanish     · Spanish ( pdf )
  
 Theories: Establishing the
  
 ·  Assessing the Field of Media Management and Economics Research: Looking Back, Looking Forward
Albarran, Alan B.

        · abstract in English | Spanish | Portuguese     · text in English     · English ( pdf )
  
 ·  Business Models, Value Chains and Competencies in Media Markets: A Service System Perspective
Wirtz, Bernd W.

        · abstract in English | Spanish | Portuguese     · text in English     · English ( pdf )
  
 Industries: Challenges and
  
 ·  The Information Industry: Does it Have a Future?
Picard, Robert

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Legacy Media: A Case for Creative Destruction?
Francisco, Pérez-Latre

        · abstract in English | Spanish | Portuguese     · text in English     · English ( pdf )
  
 ·  Identifying the Relevant Factors in Newspaper Advertising Effectiveness
Benavides, Cristóbal; Leiva, Ricardo

        · abstract in English | Spanish | Portuguese     · text in English     · English ( pdf )
  
 Flows: Markets, Business Dynamics and Users
  
 ·  Development of the Audiovisual Market in Argentina: An Export Industry
Pis Diez, Ethel; García, Fausto

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  U.S. Spanish-Language Television Management during the Industry's First 50 Years
Wilkinson, Kenton T.; Contreras-Díaz, Daniela

        · abstract in English | Spanish | Portuguese     · text in English     · English ( pdf )
  
 ·  Market Components to Understand the Dynamics of the Mexican Communications Media
Gutiérrez-Rentería, María Elena

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption
Chan-Olmsted, Sylvia; Shay, Ronen

        · abstract in English | Spanish | Portuguese     · text in English     · English ( pdf )
  
 Norms: Regulatory Frameworks and Legislation
  
 ·  From the Newscaster State to the State of The Media: 14 Years of Communicational Hegemony in Venezuela
Canelón-Silva, Agrivalca Ramsenia

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )