Editorial |
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| · From the Media to Negotiations.: New Challenges in the (Post) Media Era Arango Forero, Germán
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Theories: Establishing the |
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| · Assessing the Field of Media Management and Economics Research: Looking Back, Looking Forward Albarran, Alan B.
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| · Business Models, Value Chains and Competencies in Media Markets: A Service System Perspective Wirtz, Bernd W.
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Industries: Challenges and |
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| · The Information Industry: Does it Have a Future? Picard, Robert
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| · Legacy Media: A Case for Creative Destruction? Francisco, Pérez-Latre
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| · Identifying the Relevant Factors in Newspaper Advertising Effectiveness Benavides, Cristóbal; Leiva, Ricardo
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Flows: Markets, Business Dynamics and Users |
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| · Development of the Audiovisual Market in Argentina: An Export Industry Pis Diez, Ethel; García, Fausto
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| · U.S. Spanish-Language Television Management during the Industry's First 50 Years Wilkinson, Kenton T.; Contreras-Díaz, Daniela
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| · Market Components to Understand the Dynamics of the Mexican Communications Media Gutiérrez-Rentería, María Elena
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| · The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption Chan-Olmsted, Sylvia; Shay, Ronen
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Norms: Regulatory Frameworks and Legislation |
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| · From the Newscaster State to the State of The Media: 14 Years of Communicational Hegemony in Venezuela Canelón-Silva, Agrivalca Ramsenia
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