Palabra Clave - vol.20 issue2

Table of contents
Palabra Clave vol.20 no.2 Chia Apr./June 2017

Editorial

	· Cosmic Ambivalence: Academia’s Relationship to the Popular Miller, Toby · text in English · English ( pdf )

Articles

	· ‘We Are All Infected’ The Derridian Imaginary of the Human Event in The Walking Dead Martínez-Lucena, Jorge · abstract in English \| Spanish \| Portuguese · text in English · English ( pdf )

	· *Critical Analysis of The Walking Dead* from the Humanistic Values Perspective** Lanuza-Avello, Ana; Cabezuelo Lorenzo, Francisco; García-Plaza Vegas, Amparo · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Year Zero or How Nine Inch Nails Broke the Barriers of Europe with a Narrative Experience Espinosa-Medina, Hernán David; Pérez-Guerrero, Ana María · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

Articles

	· Narcissus’s Happiness: Reflections of the Perfect Self in Advertising Wendel de Camargo, Hertz; Lemes Guerra Junior, Antonio · abstract in English \| Portuguese \| Spanish · text in Portuguese · Portuguese ( pdf )

	· Analysing Visual Dysphemisms in News Items on the Arrival of Sub-Saharan Immigrants to Spain in Small Boats: Visual Strategies of Pity, Fear and Compassion Martínez-Lirola, María · abstract in English \| Spanish \| Portuguese · text in English · English ( pdf )

	· Attitude of Portuguese Youth towards Contemporary Advertising: An Analysis of the Characteristics and Effects of the Advertising Phenomenon Ribeiro Cardoso, Paulo; Lucas Freitas, Elsa Simões; Pereira Lopes, Clara · abstract in English \| Portuguese \| Spanish · text in Portuguese · Portuguese ( pdf )

Articles

	· The Perception of the Corporate Reputation of the Stakeholders from a Communication Company: How Televisió de Catalunya is Affected by Communicating a Corporate Social Responsibility Action Orozco-Toro, Jaime Alberto; Ferré-Pavia, Carme · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· The Value of the Evaluation of Public Relations and Communication in Organizations: The Case of the Spanish National Health System Hospitals Marca, Guillerm; Oliveira, Andrea; Matilla, Kathy; Miranda, Thais · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Communications and Trust: Information or Identity? The Case of the Chilean Wine Sector towards the Chinese Market Labarca, Claudia; Rojas, Rodrigo · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

Review

	· I’ll be back Arango, Carlos Andrés · text in Spanish · Spanish ( pdf )

	· La cultura de la conectividad: una historia crítica de las redes sociales Rubiano-Pinilla, Elkin · text in Spanish · Spanish ( pdf )