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Palabra Clave
Print version ISSN 0122-8285On-line version ISSN 2027-534X

 

Table of contents
Palabra Clave vol.28  supl.1 Chia Jan./Apr. 2025

 Articles
  
 ·  The role of influencers in public relations and their impact on the equestrian industry
Alabart-Algueró, Júlia; Cuenca-Fontbona, Joan; Gutiérrez-Aragón, Óscar

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Social Media as a Public Relations Tool for Regional Governments: Institutional Credibility in the World of Misinformation
Ferrández-Mas, Alejandro

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Social Media and Influence on Young People's Health: A Study on Tanning Attitudes and Sun Protection in Spain
Jiménez-Sánchez, Lara; Moreno, Ángeles; Fuentes-Lara, María Cristina

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Communicating CSR in the Age of Misinformation: An Approach to Public Relations Consultancies in Spain
Estanyol, Elisenda; Lalueza, Ferran; Compte-Pujol, Marc

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  

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