estud.gerenc. - vol.35 issue152

Table of contents
estud.gerenc. vol.35 no.152 Cali July/Sept. 2019

Editorial

	· Presentación revista Estudios Gerenciales N.° 152 · text in Spanish · Spanish ( pdf )

Review article

	· A proposal to analyze tourism from a macromarketing perspective de Medeiros, Fabiana Gama; da Costa, Francisco José · abstract in English \| Portuguese \| Spanish · text in Portuguese · Portuguese ( pdf )

Research article

	· Do image and familiarity have a significant effect on purchase intention? Pipoli de Azambuja, Gina-María; García-Arrizabalaga, Iñaki; Rodríguez-Peña, Gustavo · abstract in English \| Spanish \| Portuguese · text in English · English ( pdf )

	· Millenials: the gratifications generated using snapchat and its impact on the interaction with brand content Santos-Corrada, María de los M.; Flecha, José A.; Lopez, Evelyn; Dones, Virgin · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Brand love: a continuous relationship perspective Larregui-Candelaria, Guisell; Ortíz-Soto, Maribel; Sosa-Varela, Juan C. · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Peer influence as antecedent of attitude and innovation capacity in ecological behavior Bianchi, Enrique; Bruno, Juan Manuel; Sánchez, Carolina · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Self-congruence effect on a denomination of origin seal: el sello hecho en Puerto Rico Santos-Corrada, María de los M.; Flecha, José A.; Mena-Candelaria, Sandra · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Mental models theory and brand experience construct: a case study in a Chilean business school Cárdenas-Figueroa, Arturo · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Brand awareness in social networks: impact on the word of mouth Rubalcava de León, Cristian-Alejandro; Sánchez-Tovar, Yesenia; Sánchez-Limón, Mónica-Lorena · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Pokémon Go and its success factors: design of a theoretical model Flores-Flores, Adán Jacinto; Álvarez-Herrera, Maritza · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Exploring brand management in small Mexican service enterprises Maldonado-Guzmán, Gonzalo · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

Acknowledgements

	· Agradecimiento Revisores · text in Spanish · Spanish ( pdf )