| | Sumário
AD-minister no.39 Medellín jul./dez. 2021  Artigos originais | | | | | | · THE INFLUENCE OF VALUE CO-CREATION ON CUSTOMER LOYALTY, BEHAVIOURAL INTENTION, AND CUSTOMER SATISFACTION IN EMERGING MARKETS
KAMALI, MEHRAN; ZAREA, HADI; SU, ZHAN; SOLTANI, SAEIDEH
| | | | | | · HOW GENDER AND AGE CAN AFFECT CONSUMER PURCHASE BEHAVIOR? EVIDENCE FROM A MICROECONOMIC PERSPECTIVE FROM HUNGARY
FEKETE-FARKAS, MARIA; GHOLAMPOUR, ABBAS; BOUZARI, PARISA; JARGHOOIYAN, HADI; EBRAHIMI, PEJMAN
| | | | | | · RECONCEPTUALIZING OPPORTUNITY CONSTRUCT: AN ANSWER TO A THEORETICAL DILEMMA THROUGH A SYSTEMATIC LITERATURE REVIEW
FARSI, JAHANGIR YADOLAHI; ARABIUN, ABOLGHASEM; FARJADIAN, ALI AKBAR
| | | | | | · SCIENCE AND TECHNOLOGY PARKS: MISSIONS, FUNCTIONS AND ROLES IN HIGH-TECH FIRMS OPERATING IN EMERGING COUNTRIES
KHAYATIAN, MOHAMMAD SADEGH
| | | | | | · POLITICAL ECONOMY OF MEDIA: AN INCOME-EXPENSE ANALYSIS OF STATE AIDS TO IRANIAN NEWSPAPERS
KHAJEHEIAN, DATIS; JAFARI, ABBAS; ABDOLHOSSEIN, HABIB; GHADERIFAR, ESMAEIL
| | | | | | · ENTREPRENEURIAL USE OF GAMIFICATION FOR KNOWLEDGE SHARING INSIDE ORGANIZATION; A PUBLIC SERVICE MEDIA FROM MIDDLE EAST
SOLTANI, TOHID; LABAFI, SOMAYEH; MOGHADAMZADEH, HADI; SALAVATIAN, SIAVASH
| | | | | | · KNOWLEDGE MANAGEMENT IN THE AGE OF UNRELIABLE MESSAGES. DO UNIVERSITY STUDENTS TRUST ONLINE MESSAGES? (A SURVEY FROM THE MIDDLE EAST)
SABBAR, SHAHO; ABDOLLAHINEZHAD, ALIREZA; HEIDARI, AKO; MOHAMMADI, FATEMEH
| | | | | | · HOW TO COMPOSE A MEDIA MIX TO WIN AN ELECTORAL CAMPAIGN? PROPOSING A FRAMEWORK FOR POLITICAL MARKETING
ALIZADEH, MEHRNAZ TAJADDOD; SAEIDABADI, MOHAMMAD REZA; KHAJEHEIAN, DATIS
| | | | | | · IMPACT OF INTER-ORGANIZATIONAL AND EXTRA- ORGANIZATIONAL FACTORS ON THE POLICIES OF SCIENCE AND TECHNOLOGY PARKS IN EMERGING ECONOMIES
ESMAEELZADEH, IMAN; TARARANI, MAHBOOBEH KARIMI; TAYEBI, AMIN; ROUDHEND, FARINAZ KORDBACHEH
| | | | | | · KNOWLEDGE COMMERCIALIZATION FRAMEWORK: FACTORS AFFECTING DEVELOPING COUNTRIES
ZAREA, HADI; ESMAEELZADEH, IMAN; JAFARIYEH, HANIYEH SADAT; BUITEK, ELVIRA; ALIEI, MARYAM
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