 Editorial |
| | |
| | · Neuromarketing-a new frontier
Duque Oliva, Edison Jair
|
| | |
| Research article |
| | |
| | · Competitive surveillance of quinoa: Potential for the Boyacá Department
Dueñas Quintero, Diana Maria
|
| | |
| | · Strategic alliances in higher education in Ecuador: the challenge of knowledge transfer and its effect on the learning curve
Mendoza, Marlena León; Ortega Santos, Juan Pablo; Llerena Gavilánez, Christian A.
|
| | |
| | · Reasons for electoral abstention due to apathy in the population of Bogota who have never voted
Correa, Andrea; Forero, Diana
|
| | |
| | · Validation of the SERVPERF model in the internet environment: A Colombian case
Duque Oliva, Edison Jair; Canas Baquero, Javier A.
|
| | |
| Essay |
| | |
| | · A critical review of the technology-inequality debate
Bogliacino, Francesco
|
| | |
| Reflection article |
| | |
| | · Elements of management integration systems and their importance in the road freight production chain in Colombia
Rojas Amaya, José Stalin
|
| | |
| | · Cultural elements in international negociation processes. The case of China
Castro Castell, Ofelia Patricia
|
| | |
| | · Sports management model for the Municipality of Quibdo
Moreno Polo, Yamileth Carmen
|
| | |
| Review article |
| | |
| | · Evolution and characterization of Brand Equity models
Forero Siabato, María Fernanda; Duque Oliva, Edison Jair
|
| | |
| | · Conceptual evolution and relationship between involvement and loyalty
Duque-Oliva, Edison Jair; Ramírez-Angulo, Pedro Julián
|
| | |
| | · Conceptual evolution of models for measuring perception of quality service: A perspective from higher education
Duque Oliva, Edison Jair; Gómez, Yaneth Diosa
|
| | |
All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License
pdf