 Editorial |
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| | · Neuromarketing-a new frontier
Duque Oliva, Edison Jair
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| Artigos de pesquisa |
| | |
| | · Competitive surveillance of quinoa: Potential for the Boyacá Department
Dueñas Quintero, Diana Maria
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| | |
| | · Strategic alliances in higher education in Ecuador: the challenge of knowledge transfer and its effect on the learning curve
Mendoza, Marlena León; Ortega Santos, Juan Pablo; Llerena Gavilánez, Christian A.
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| | |
| | · Reasons for electoral abstention due to apathy in the population of Bogota who have never voted
Correa, Andrea; Forero, Diana
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| | |
| | · Validation of the SERVPERF model in the internet environment: A Colombian case
Duque Oliva, Edison Jair; Canas Baquero, Javier A.
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| | |
| Ensaio |
| | |
| | · A critical review of the technology-inequality debate
Bogliacino, Francesco
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| Artigo de reflexão |
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| | · Elements of management integration systems and their importance in the road freight production chain in Colombia
Rojas Amaya, José Stalin
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| | · Cultural elements in international negociation processes. The case of China
Castro Castell, Ofelia Patricia
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| | |
| | · Sports management model for the Municipality of Quibdo
Moreno Polo, Yamileth Carmen
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| Artigos de revisão |
| | |
| | · Evolution and characterization of Brand Equity models
Forero Siabato, María Fernanda; Duque Oliva, Edison Jair
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| | |
| | · Conceptual evolution and relationship between involvement and loyalty
Duque-Oliva, Edison Jair; Ramírez-Angulo, Pedro Julián
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| | |
| | · Conceptual evolution of models for measuring perception of quality service: A perspective from higher education
Duque Oliva, Edison Jair; Gómez, Yaneth Diosa
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Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons
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