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Suma de Negocios
Print version ISSN 2215-910XOn-line version ISSN 2027-5692

 

Table of contents
suma neg. vol.9 no.20 Bogotá July/Dec. 2018

 Research article
  
 ·  A dynamic analysis of the effects of word-of-mouth on online brand communities
Herrera, Milton M.; León, Leonela S.; Vargas-Ortiz, Lorena K.

        · abstract in English | Spanish     · text in English     · English ( pdf )
  
 ·  Surviving the Titanic tragedy: A sociological study using machine learning models
Gupta, Kshitiz; Sharma, Prayas; Bouza Herrera, Carlos N.

        · abstract in English | Spanish     · text in English     · English ( pdf )
  
 ·  Analysis of the growth of sales through a logarithmic model with ratios
Bernal-Domínguez, Deyanira

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Spacial Crowding and Consumer Value Perception in Retail
da Costa Webber, Cleber; Vanin, Mauro Sérgio; Basso, Kenny

        · abstract in English | Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Efficiency of Santander's urban and rural students: "Saber 11" 2016
Viana Barceló, Rafael Antonio; Pinto Prieto, Heidy Mariana

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Competitive Intelligence at the Heart of the Corporate Environment
Vasconcelos, César Ricardo Maia de; Nalon Castro, Felipe; Duarte Pontes, Thayanne Lima; Mariano Pimentel, Alda Cristina

        · abstract in English | Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )
  
 ·  The mediation role of organizational identification: Sharing knowledge in hybrid environments
Contreras-Pacheco, Orlando E.; Lesmez-Peralta, Juan C.

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 Review article
  
 ·  Brand learning: Conceptual approach from consumer psychology
Sandoval-Escobar, Marithza; Medina-Arboleda, Iván Felipe; Ávila Campos, Jorge Enrique; Moreno Hernández, Laura

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Measurement corporate social responsibility: A review of the literature (2010-2017)
Puentes López, Andrés; Lis-Gutiérrez, Melissa

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  

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